Ranjabati's Portfolio

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behance

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ranjabati.s@gmail.com

Tools ⚒️

Figma, Miro, Google Analytics, Firebase, Maps AP

Objective 🚀

increases visibility of women role models

grows advocacy via success stories, mentorship, and referral loops

Analyze the ecosystem of female martial artists in India and conduct a service and UX build-out that:

Keywords 📝

Qualitative User Research,

Service Design, Interaction Design, Women in Sports Accessibility, Safety and Inclusion

says

“I was told there isn’t scope for a future career”

“I felt uncomfortable around my teacher, so I quit.”

“My parent’s wouldn’t like it if I continued.”

does

Goes to internet for information, does not find

Cannot rely on martial arts as primary job

Usually quits after school

Finds it difficult to commute due to odd timings

Eventually stops coming after 2-3 weeks

thinks

I can’t keep up with the boys if we are not allowed to spar!

Why am I not getting paid as the men for the same things?

I want a female instructor...

It’s getting late... I have to go back alone...

Why are they asking the boys to go easy on us?

feels

Hesitant to start the sport

Anxious about 1) what friends and family will think 2) future prospects

Discouraged by lack of media coverage

Fear of judgement

Empathy map

04/15

Ecosystem map

05/15

Core

Secondary

Primary

Classmates

institute

people in

locality

female professionals

entertainment media

news coverage

parents

siblings

friends

female

instructor

male

instructor

extended family

Timings

Location

Class

Structure

GOAL

Pain points

NEEDS

personality

Palak Srivastava

18 F

Palak is a high-school student who did taekwondo training for 5 years and wants to continue as she wishes to pursue a career in it.

To pursue Taekwondo professionally and to build a career in sports.

Find credible mentorship and guidance from experts/role models.

Convince her family of the scope and stability in sports as a career.

Lack of clarity on scope and career.

No visible role models in the Indian context to aspire to.

Struggles to convince family about the long-term viability of a career.

Limited access to resources and structured support systems.

Reliable information about career options, competitions, and future prospects in Taekwondo.

Access to mentors, coaches, and sports communities for guidance.

Resources and opportunities to continue the sport.

Ambitious but uncertain

Resilient

Anxious

Family-dependent

Motivated by inspiration

Determined

Passionate

Curious

Motivated by reassurance

GOAL

Pain points

NEEDS

personality

Adya Sharma

27 F

Adya is a 27-year-old office professional living alone, with no prior martial arts experience. She wants to learn self-defense for safety and confidence.

Learn self-defense techniques to feel safe and independent.

Stay consistent and motivated in attending classes.

Find a comfortable, supportive learning environment, preferably with female mentors.

Fear of injuries during training

Unclear about physical benefits

Overwhelmed by options

Struggles with motivation and consistency in long-term learning.

Beginner-friendly training programs tailored to her fitness level.

Access to female instructors or mentors for comfort and relatability.

Safe, non-intimidating environments that reduce fear of injury.

Independent

Practical-thinker

Cautious

Curious

Adaptive Learner

Motivated by reassurance

Personas

06/15

feasible

not feasible

or impactful

feasible

and impactful

impactful

feasibility vs Impact

07/15

नूर service overview

Full service blueprint, affinity, and success metrics

नूर

08/15

Goal statement

for

09/15

Connection & Onboarding

Discovery

Community Building & Advocacy

User Actions

Encounters poster in public space; Notices QR code; Scans QR code

Downloads app; Creates profile; Explores interface;

Completes registration; Views training center options; Books trial class

Shares success stories, Refers friends, Advocates for martial arts, Mentors newcomers

Frontstage Actions

App onboarding flow; User registration; Search functionality

Onboarding tutorial; Booking interface; Confirmation system

Social sharing features, Referral system, Success story, showcase, Mentor matching

Backstage Actions

Poster placement strategy; QR tracking analytics; Content management system

User data processing; Location-based search algorithms; Center database management

User verification; Booking coordination with centers; Notification systems

Content curation, Referral tracking. Mentor program management

Support Processes

Marketing campaign planning; Partnership with location owners; Brand guidelines

App development and maintenance; Data security protocols; Center partnership agreements

Booking management system; User support

Community growth strategies, Content management, Relationship management

Pride

Emotional State

Touchpoints

Mobile app; User profile; Search results

Possible pain points

Poster display with compelling visuals; QR code functionality

Excitement, Hope

Anticipation, Determination

Physical poster; QR code; Mobile device

Mobile app; User profile; Search results

Booking form; Confirmation email/SMS; Calendar app

QR code scanning issues

App complexity; Limited centers in area; Information overload

Payment concerns; Scheduling conflicts; Commitment anxiety

😃😲

😅😬

🤔🫤

😃💪

Unsure, Curiosity, Interest

Our web app, नूर , will guide individuals from their initial curiosity about martial arts to becoming active members of a supportive community, by increasing visibility and peer support to Indian women in martial arts.

card sorting

10/15

Peer community

contacts

linking to account to instagram

peer chatrooms

Training center details

contacts

class timings

instructor lists

Motivations and role models

role models

demo videos and try it yourself

Trial classes

Career plan resources

Schedules

basic career options available

progress tracking

reminders

contacts of reliable agencies/people

links to reliable sources

11/15

User flow

12/15

lo-fi Wireframes

Home

Map

Chats

Home

Map

Chats

Bharat Triple X Dojo

Map →Dojo page

Email or phone number

Password

Forgot Password

Hi, Ruchira.

I want to learn.

I represent a dojo.

I’m just exploring.

Let’s get you started

Home

Map

Chats

Events

Events near you

Malad, Bombay

Location

Hi Ruchira

Home

Map

Chats

Malad, Bombay

Location

Events/Dojos event homepage →Search

Profile and chat

Home

Map

Chats

Priya Shah

Taekwondo

Edit Photo

General

Others

Progress Tracking

Notifications

Profile Edit

Terms & Conditions

Security

Language

Home

Map

Chats

Sakshi Malhotra

Okay! see you in class.

Manisha Patil

Hey, would you like to connect on insta?

Kaushiki Shukla

Okay! see you in class.

Anshika Jain

Okay! see you in class.

Home

Map

Chats

Sakshi Malhotra

Today 12:00 a.m.

Get Started

Already registered? Log in

Noor

branding

Primary

App Icon

Main logo used across official communications.

Simplified version of the logo, designed for digital use.

Logo

नूर

नूर

14/15

Devanagri

Roman

Typeface used in the logo

Typefaces used for the webapp and other digital assets

Type

Neue Haas Grotesk

अमिता

Roboto

abcdefghijklmnopqrstuvwxyz

आ

We chose the name Noor because it means ‘light’.

For someone entering a male‑dominated space, we want Noor to be a guiding light that reduces uncertainty and fear and leads them towards a supportive community.