Objective 🚀
Enhance discovery, trust, storytelling, and engagement across buyers, tourists, shopkeepers, and sellers.
To observe and identify challenges faced by the various stakeholders of Chor Bazaar.
Tools ⚒️
Keywords 📝
Timeline 📅
Figma, Miro, Sketching
3 weeks, 3 members
UX Research
Contextual Enquiry
Service Design
Experience Strategy
Mobile/Web Product Design
phase 1
Annotated sketches
Interview Insights
Contextual Enquiry
Key Insights from Contextual Inquiry
Market Area
Entrance
Back Entry
To observe the actual behaviours, unspoken frustrations, and real-time interactions between buyers, tourists, and sellers.
15+ shops
15+ interviews
3 field visits
Digital Invisibility
Generational Tension
Physical Friction
Users don’t know what they want
Existential Threat
The market is difficult to find and understand online, suffering from "Low Discoverability on Google Maps" and a lack of basic "Shop and Product Info."
Traditional business, represented by "Shopkeeper legacies," is clashing with "Generational shifts" and heavy reliance on "WhatsApp based online commerce."
Once there, poor "Navigation" and "spaces being too cramped up" create a disconnected and difficult experience.
Most first time tourists come there not knowing what to expect and they don’t have anything in mind and even if they do they don’t where and how to find it.
The market's physical footprint is shrinking due to space being taken up by redevelopment threatening its long-term survival. Tourism appeal are currently being undermined by these challenges.
phase 2
Research Synthesis → Mapping Key Findings to actionable insights
Brainstorming
Core observed Challenges
Proposed Features
Possible User Flows
2.1
Personas
Shahid Akhtar
Junaid Afsar
Rekha Mehta
Name Surname
पहले जैसा कुछ नहीं है, पुराने चीज़ों का शौक चला गया है!
PRIMARY Shopowner
Secondary Personas
Age
42
Education
Till 10th grade
Family
One Son
Values
Proud of heritage
Laid Back
Proud of shop collection
Devices
Smart Phone, Television
Wants their children to continue their shop legacy
To have a respectful and comfortable business experience.
Certain part of consumer base has shifted to online modes such as Meesho and OLX
Loss of market relevance in recent times
Lack of interest by general public
SHOP DETAILS
Frustrations / Pain Points
Son of shop owner
Tourist
Antiques Dealer
Aspirations
Mode of Acquirement
Old Cameras
• Thrifted Jewelry • Radios • Posters
Misc. Collected Junk
Random acquirement
SHOP
Misc. Showpieces •
• Old Comics
Market still stuck in older times
Wants to work in Chorbazaar but is having doubts
Exploring cultural hotspots she's seen on Instagram
Has difficulty finding and building relationships with new, reliable shopkeepers.
Finds the market's reputation and disorganized layout intimidating.
An independent dealer who acquires antiques and vintage items from estate sales, house clearances, and smaller auctions across Maharashtra.
Ecosystem Map
sellers
reliable word of mouth connection
new reliable connections required
need motivation to continue store
next generation
shopkeepers
casual tourists
people looking for repairs
antique enthusiasts
online buyers
Problem Statement
To positively change the user experience of Chor Bazaar to address poor discoverability, mistrust, and disengagement, so that both buyers, tourists, and sellers can easily explore, connect, and transact around authentic stories and products in a trustworthy, and vibrant marketplace?
How might we create seamless interactions and convenient transactions between tourists, sellers, and shopkeepers, improving engagement ?
How might we help shopkeepers and sellers build trust and communicate their authentic stories and offerings to new audiences?
How might we make it easier for buyers and tourists to discover and navigate Chor Bazaar’s unique shops and products, both online and in person?
HMWs
Proposed Solutions
Digital & Social Media Presence
Connecting Shopkeepers
Enhancing discoverability
Physical Experience and Signage
Defining Chor Bazaar’s Identity
Addressing generation gaps via technology
Digital Ecosystem for connectivity
Our website and app will help the buyers, tourists, sellers, shopkeepers engage more deeply through seamless discovery, storytelling, and streamlined interactions that convert interest into visits or purchases.
Goal Statement
🎖️
Service Overview
Mobile Application
Onboarding
Create & manage shop profile
Dashboard to view inquiries:
From Sellers (product offers)
From Buyers/Tourists (appointments, WhatsApp/video requests)
Upload product images
Browse/search shops by category
View shop profiles
Explore map with shop locators
Browsing Shopkeepers
Selling products
Shopkeeper
Tourist/Buyer/Renter
Seller
Website
Website Dashboard
Website
AI auto-tags products and routes them to relevant shopkeeper
Receive notifis (via email/WhatsApp) if shopkeepers show interest
shop profile browsing
product listing matching
Explore map with shop locators and filters
View shop profiles
Browse/search shops by category
Mantel clocks
Wall clocks
Vintage watches
Pendulum
The Website Interface
Initial wireframes and building information architecture
The primary interface of the website is used by the tourist to discover, plan and execute their trip to Chor Bazaar.
About
Landing Page
Info about chor bazar
About shop keepers
Map
Product listing
Product listing
Filters
Price
Product Page
Product Page
contact details
shop name
Description/Key words
Products
contact details
Seller details
Seller details
You may also like
Location
You may also like
See more products from the seller
How to reach
How to reach
See more products from the seller
Suggestions
Search
Collections
Eg. Bollywood/Vintage fruniture
Product listing
Filters
Explore
Tourist/Buyer
add a new product for listing or track existing listing
Integrating generative AI to make the whole process seamless.
Matching with shopkeepers
use registered mobile number to access their listing
Tags are nested inside the product category
Based upon the product details users get all the relevant potential shopkeepers for their products
Analyzes uploaded product photos to automatically identify the item and generate a complete listing.
Retain full control to review and edit all AI-generated details
Instantly regenerate the listing with updated suggestions.
Editable & Flexible
Regenerate Option
The Seller Interface
New listing flow
Editing Details
चोर
bazaar
About
Collection
Explore
BROWSE
2025 ChorBazaar. All rights reverved
About
Chor Bazaar in Mumbai is a living treasure market of antiques, vintage furniture, film posters, cameras, brassware, and curios. Family-run shops span generations, trading stories and finds. Wander lanes, meet shopkeepers, and discover pieces with history to bring home. Best explored on foot.
Explore
Shops
Collections
Shopkeepers
Track existing queries
Add new listing
View existing uploaded queries via registered phone number.
Directly upload products to sell to shopkeepers in Chorbazaar.
Now connect easily with 50+ authentic shops in Chorbazaar.
Low-wi Wireframes and Info Architecture
चोर
bazaar
About
Collection
Explore
BROWSE
2025 ChorBazaar. All rights reverved
About
Chor Bazaar in Mumbai is a living treasure market of antiques, vintage furniture, film posters, cameras, brassware, and curios. Family-run shops span generations, trading stories and finds. Wander lanes, meet shopkeepers, and discover pieces with history to bring home. Best explored on foot.
Explore
Shops
Collections
Shopkeepers
Upload image
Edit and upload details
Match with shopkeepers
चोर
bazaar
About
Collection
Explore
BROWSE
About
Chor Bazaar in Mumbai is a living treasure market of antiques, vintage furniture, film posters, cameras, brassware, and curios. Family-run shops span generations, trading stories and finds. Wander lanes, meet shopkeepers, and discover pieces with history to bring home. Best explored on foot.
Explore
Shops
Collections
Shopkeepers
Listing details
Set Price
to
₹5,000
₹10,000
Upload image
Edit and upload details
Match with shopkeepers
Description
Hand-carved brass elephant figurine, perfect for home decor. Unique Indian antique, ideal for collectors. Small, weathered patina.
20 characters left
Product Name
Brass elephant antique
11 characters left
Reupload image
Preview
Upload Listing
Product Categories
Brassware
Elephant
Good Condition
Metalwork
Metalwork
Browse categories
Re-generate
Listing Confirmed!
Thank you for your upload. Your product listing is confirmed.
You should receive Whatsapp verification soon.
View listing
Product Name
Timepieces & Horology
Electronics & Media
Metalware & Brassware
Mantel clocks
Analog radios
Analog radios
Wall clocks
CRT (tube) televisions
CRT (tube) televisions
Vintage watches
Film cameras (SLR)
Film cameras (SLR)
Wooden case clocks
Reel-to-reel players
Reel-to-reel players
Pendulum
projectors
projectors
Chronometers
Brassware
Product Categories
Add or remove product tags.
Re-generate
चोर
bazaar
About
Collection
Explore
BROWSE
About
Chor Bazaar in Mumbai is a living treasure market of antiques, vintage furniture, film posters, cameras, brassware, and curios. Family-run shops span generations, trading stories and finds. Wander lanes, meet shopkeepers, and discover pieces with history to bring home. Best explored on foot.
Explore
Shops
Collections
Shopkeepers
Upload image
Edit and upload details
Match with shopkeepers
Suggested shopkeepers
Ansari and Sons
Akhtar and Akhtar
Ancient Paradise
Camera House
+91 70445 82891
+91 85645 72890
Keywords matched
Keywords matched
Mantel clocks
Mantel clocks
Wall clocks
Wall clocks
Vintage watches
Vintage watches
Pendulum
Pendulum
Raamish Khatri
Khatri and Sons
+91 96756 36887
Keywords matched
Mantel clocks
Wall clocks
Vintage watches
Pendulum
Browse more shopkeepers
View shopkeepers by category
Landing Page
Track your Listing
Sell new Product
All listing
Product for sale
Edit
Activity
Contacted
shop keeper details
shop keeper details
Reviewed
Add Pictures
Title
discription
Key Words
Set Price
Add Phone number
Publish
mobile number
AI
Seller interface
Seller
The seller interface of the website is used by the sellers to easily upload products and connect with shopkeepers.
Shopkeeper app UI
Shopkeeper
App will be used by shopkeepers to manage storefront and get connect with interested sellers and tourists.
Login
Updates
Products
My Shop
Profile
Dashboard
Top products
New product for sale
Shop summery
Shop details
Share
Shop Switch
Edit shop details
Images
Profile setting
Key words etc
Location
Manage products
Product listing
Product listing
Product details
Share
Location
Contact
Filters
Product details
Summary
Setting/editing
Filters
Add new
Title/description
Add images
Generate key words
Initial wireframes and building information architecture
Onboarding screens
Splash screens
Product Upload & tagging
Save
Category name
Electronics & Media
Key words
Mantel clocks
Wall clocks
Vintage watches
Wooden case clocks
Pendulum
Chronometers
Selected
Suggested
Cassette tapes and players
Transceivers (walkie-talkies)
Analog radios
CRT (tube) televisions
Film cameras (SLR)
Reel-to-reel players
projectors
Re-generate
9:30
Delete
Edit Categories
A simple 3 step onboarding with progress bar
Allowing AI to generate categories and tags
Uploading at lest 9 images to generate better tags and categories for the shop.
Tags nested inside categories.
In the edit option the user can add more images to provide more context to the AI model and regenerate the tags.
Dashboard
Home
Manage products
Product details
Homepage provides the overview of the shop with emphasis on their top performing products.
The shopkeeper can see how the product looks at website for tourists.
Easy access to update the status of the product.
View as
Seller page
Seller listing with products
Products details
Shopkeeper can apply filters on the basis of categories or location etc.
A clear call to action.
A link to google maps to find the location.
A mark of authentication if the shopkeeper has interacted with the seller in the past.
Known seller
चोर
bazaar
चोर
bazaar
चोरबाज़ार
चोरबाज़ार
Yatra one
Anek Devanagari
Devnagari text in app and body content
Devnagari text in logo
Chorbazaar
Darker Grotesk
चोर
bazaar
#274578
Chorbazaar
Indigo
#202938
#202938
#79301F
#DDAE90
Lal Mitti
Haldi Gold
Mahogany
Clay Beige
thanks for scrolling!